The all-in-one operating system

Your marketing works.
Don't drop the ball now.

Leads are pouring in from every channel — and suddenly the bottleneck isn't demand, it's chaos. Troy puts your leads, reps, fulfillment, billing, and team in one place, so momentum turns into revenue instead of leaking away.

No setup fees · Cancel anytime · Live the moment you sign up

9:41
INTELLIGENCE
Business Intelligence.
Calculated insights from your live data — updates as deals close.
Business Assistant
Reads your live sales, inventory & revenue. Ask anything, or get a briefing.
Ask about your business…Ask
Strong momentum — averaging +38% growth per month. At this pace you hit $1M in 8 months.
This month
$82,400
Latest · May
3-mo avg
$46,200
Annualized $554K
Progress to $1M / month8%
$0$500K$1M
The all-in-one operating system

When the leads start pouring in,
don't drop the ball.

You cracked marketing. Now the work is keeping up with it. Troy organizes your leads, reps, fulfillment, billing, and team in a single platform — so the momentum you built becomes revenue, not a mess.

No setup fees · Cancel anytime · Live the moment you sign up

9:41
INTELLIGENCE
Business Intelligence.
Calculated insights from your live data — updates as deals close.
Business Assistant
Reads your live sales, inventory & revenue. Ask anything, or get a briefing.
Ask about your business…Ask
Strong momentum — averaging +38% growth per month. At this pace you hit $1M in 8 months.
This month
$82,400
Latest · May
3-mo avg
$46,200
Annualized $554K
Progress to $1M / month8%
$0$500K$1M
The domino effect

Growth doesn't break in one place. It breaks down the line.

The day your ads start converting is the day a new problem is born. Each win exposes the next gap — and stitching together five tools to patch it is how good companies lose their edge.

01

Leads everywhere

Meta, Google, referrals — coming in faster than you can sort which source actually drives revenue.

02

Reps need managing

Calls, follow-ups, coaching, accountability. Without tracking, your best channel goes cold.

03

Fulfillment cracks

Sales close, but delivery wasn't built to scale — and the experience falls apart on the back end.

04

Momentum leaks

Invoicing, scheduling, payroll, data — the admin sprawl quietly drains the lightning you caught.

One platform · every function

See exactly what you're getting.

Not a pile of features — a connected system. Here's what your team actually opens every day.

Lead intelligence

Finally know which leads actually make money.

Every lead from Meta, Google, referrals, and cold outreach lands in one pipeline — automatically tagged by source. Troy shows you cost per lead, customer acquisition cost, and true ROAS per channel, so you stop guessing and start doubling down on what works.

  • Channel performance — spend, leads, and win rate side by side.
  • Lead source breakdown — see which channel quietly drives the revenue.
  • Live ROAS & CAC — recalculated every time a deal closes.
9:41
MARKETING
Marketing.
Ad spend, ROI by channel, and lead sources — across Google & Meta.
Ad spend
$5,240
in window
Leads
112
8 won
Cost / lead
$46.80
blended
ROAS
4.8×
$27,300 revenue
📡 LEAD SOURCES
SourceLeadsWonWin %
Meta / FB8434%
Referral44100%
Cold2150%
Other2200%
Sales & pipeline

Run your sales floor without the black box.

Add a lead, build a quick quote, and work the pipeline from one screen. Troy tracks every rep's activity and conversions, flags repeat customers who've gone quiet, and ranks your accounts by lifetime value — so you protect the pipeline you paid to fill.

  • My Pipeline vs. All Reps — coach the team or focus on your own deals.
  • At-risk repeat customers — auto-surfaced when they go cold.
  • Quick quote & invoice — turn a lead into a paid order in a few taps.
9:41
SALES CRM
Sales Dashboard.
Your pipeline, follow-ups, and quotes — everything to work deals today.
+ Add LeadQuick Quote
My PipelineAll Reps
⭐ TOP CUSTOMERS BY LTV ranked
A
Acme Supply Co.
Repeat · 6 orders
$18,400
N
Northstar Retail
⚠ At risk · no order 90d
$11,250
B
Brightway Group
Repeat · 4 orders
$9,800
AI business intelligence

An AI that already read your whole business.

Troy's assistant reads your live sales, inventory, and revenue and answers in plain English. Ask for a morning briefing, your top priorities, or which leads to call back — and onboard new hires with an AI knowledge base trained on your own playbook, not their guesswork.

  • Morning briefing — what changed overnight, what needs you today.
  • Path-to-goal tracking — momentum, growth rate, months to your number.
  • AI knowledge base — onboarding & training that scales with the team.
9:41
CUSTOMER SUPPORT
Knowledge Base
Onboarding & how-to guides for every part of the platform, backed by AI.
Ask the Knowledge Base
Type any question about using the platform or helping a customer. Answers come from your own articles.
How do I push a lead to an invoice?Ask
Create a leadReturn policyNew hire start
GETTING STARTED
Welcome & how the dashboard is organized
The platform runs the whole business — sales, fulfillment, support, and reporting — in one place…
GETTING STARTED
Your first day: a 20-minute orientation
Start here. Log in, note which menus you can see, then read the KPI cards across the top…
Team & operations

Keep the whole team accountable in real time.

Clock-in, clock-out, team hours, and live status in one manager view — plus task assignment, channels, and urgent alerts so sales and fulfillment stay in sync. When volume climbs, you keep your arms around the operation instead of chasing updates.

  • Time clock & payroll — who's in, who's out, hours logged today.
  • Task board — assign the day's agenda and track it across the team.
  • Team chat & alerts — fulfillment and sales talking in one place.
9:41
My ClockManager View
TODAY · THURSDAY
Live Operations
CLOCKED IN
4
1 on break · 3 out
Team hours
27.5h
across 8
Needs review
0
flagged punches
RIGHT NOW Team status
MMaya R.
Ops Director
IN
DDevin K.
Warehouse
IN
PPriya S.
Sales
OUT
LLeo M.
Fulfillment
OUT
And everything else you bolted together

The rest of your stack, folded in.

Invoicing & billing

Send clean, branded invoices and collect payment — tied to the deal your rep just closed.

Scheduling & calendar

Book and sync appointments without paying for a separate scheduling tool on top.

Support tickets

Returns, missing parts, and questions tracked from open to resolved — nothing slips.

Inventory & fulfillment

Track stock, receiving, and every order end to end as volume scales.

Reporting & P&L

One source of truth for revenue, expenses, and the numbers behind every decision.

Roles & permissions

Each person sees only their world — sales, warehouse, or the whole picture.

Replace the whole stack with one login.
HubSpot MarketingAsanaAcuity Scheduling Invoicing appPayroll & time trackingTeam chatReporting tools
Two ways in

Start lean today. Go custom when you're ready.

Pay for the platform at a price that's almost impossible to say no to — or have Troy built around the exact shape of your business.

Custom Build

Troy, engineered around your exact operation.

$25kstarting · 3–6 mo build
  • Designed around your specific workflows
  • Custom integrations with your existing tools
  • White-label, your brand front and center
  • Dedicated build team & ongoing support
  • For teams that have outgrown off-the-shelf
Book a consultation
You caught the lightning

Now keep it in the bottle.

Stop letting hard-won leads slip through the cracks of five disconnected tools. Run your whole business from one place — starting at $19.99 a month.

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