Every lead from Meta, Google, referrals, and cold outreach lands in one pipeline, tagged by source — with real cost per lead, CAC, and ROAS recalculated every time a deal closes. Stop guessing. Start doubling down.
Every platform swears it’s your best performer. None of them know which click actually turned into cash. So you keep funding the channel that looks busy while the one quietly driving revenue goes underfed — and you only find out at month-end, when it’s too late to move the budget.
Troy connects spend to revenue, lead by lead, all the way to the closed deal. You see the real number behind every channel — and you put your money where the money actually is. Here’s what that looks like.
See what you’re spending and what it’s bringing back — per channel, updated as the data comes in.
Every lead carries its source through to the won deal, so you know which campaigns actually pay.
Auto-sync what you can and log the rest by hand — so your spend is complete and your ROAS is honest.
Google and Meta spend in one place.
Real CPL, not impressions.
Return on every ad dollar.
Lead to deal to revenue.
Leads produced per source.
Changes tied to outcomes.
See which channel pays.
Spend connected to closed deals.
Bring in spend and leads from your channels.
Troy tags every lead with its source.
See cost per lead and ROAS in one view.
Move budget to what pays, with evidence.
Your channels, your rules, your targets. We connect spend to revenue the way your business actually wins customers.
Track the platforms you actually run — Google, Meta, and the sources specific to your business.
Define how a lead’s source is captured and credited, so the numbers match how you sell.
Set the cost-per-lead and ROAS goals for your business; Troy flags what’s above or below.
Surface the marketing metrics you care about, in your branding.
Running Google or Meta without knowing what pays? See real cost per lead and cut what doesn’t convert.
Leads from ads, referrals, and walk-ins? Every source is tagged through to revenue so you fund the winners.
Every dollar counts? Reallocate spend to the channels that actually produce closed deals.
Starting at $19.99/mo · No setup fees · Cancel anytime · Live the moment you sign up
Sign Up →