Marketing, sales, fulfillment, billing, team, and analytics — one login, one source of truth, every piece talking to the next. The whole operation, run as one thing instead of fourteen.
One login for marketing, sales, fulfillment, billing, and your whole team.
No login, no card — a real workspace, narrated, in your browser · ~4 min
Troy replaces the ten apps you're juggling — sales, inventory, operations, marketing, support, projects, and AI — with a single login — from $19.99/mo, or $99/mo on Team.
Troy isn't generic software you bend to fit. Pick your industry and get a workspace, website templates, and workflows already shaped to how your business actually runs.
Don't see yours? Troy's generic workspace fits any operation — start your trial and shape it to your business.
You didn't lose the deal because of one broken thing. You lost it in the gaps between a dozen tools that don't talk to each other.
A lead closes in one app, the order lives in another, billing in a third. Every handoff between them is a place for things to fall through.
Each tool holds a sliver of the truth. There's no single place that shows how the business is actually doing, right now, today.
The founder ends up as the human glue — copying numbers between tabs, chasing updates, holding the whole thing together from memory.
Troy is the one system underneath all of it — so the business runs as one thing, not fourteen.
24 connected modules across six departments — every one sharing the same customers, inventory, and numbers. Nothing to sync, nothing to re-type.
Troy wasn't dreamed up in a boardroom. It's the system we built to run our own company end to end — every feature earned its place by solving a problem we actually had. We're customer zero, still running on it every day. You're getting the real thing, not a demo.
Most platforms stop at a CRM. Troy keeps going — the marketing, reputation, community, and intelligence tools you'd normally bolt on are already inside, sharing the same data.
Launch a professional site from 26 industry templates. Every contact form drops a new lead and deal straight into your pipeline — no plugins, no Zapier.
A real block-builder with live preview, merge fields, AI drafting, and segment sends — plus open, click, and unsubscribe tracking wired back to each contact.
Connect your Meta ad account and watch spend line up against real revenue — down to which campaign produced which customer, with scaling suggestions.
A bilingual chat widget for your website that answers from your live data, books demos, and turns visitors into tracked leads — every conversation logged.
Run a members space with feed, classroom, and leaderboard — then request, collect, and reply to reviews from one inbox with AI-drafted responses.
Go from a traffic source to a list of real visitors to one person's full event timeline — pages, clicks, chats, and whether they booked — with city and region on each.
The others each do a slice. Troy does the whole operation — sales, ops, team, and support — under one login, at one price.
| TroyAll-in-one | HubSpot | HighLevel | ClickFunnels | Salesforce | |
|---|---|---|---|---|---|
| Sales CRM & pipeline | Basic | ||||
| Email & SMS marketing | Add-on | Email only | Add-on | ||
| Website & funnel builder | Limited | ||||
| Invoicing & accounting | Payments | Add-on | |||
| Inventory & warehouse | |||||
| Fulfillment & logistics | |||||
| Projects & task management | Add-on | Add-on | |||
| Team chat & direct messages | Add-on | ||||
| Live website chat | Add-on | Add-on | |||
| Video calls & meetings | |||||
| Time clock & payroll | |||||
| Support desk & AI chat agent | Add-on | Add-on | |||
| Community & reputation | |||||
| Ad Intelligence & analytics | Analytics | Basic | Basic | ||
| Industry-specific modules | Custom build | ||||
| Starting price | $19.99/mo | $100+/mo | $97+/mo | $97+/mo | $165+/mo |
Comparison reflects each platform's core plans and commonly bundled tiers as of 2026. "Add-on" means the capability exists but requires a separate paid product or hub. Competitor pricing is per that vendor's published entry pricing and rises with seats and tiers.
Here's what a growing business typically pays to do what Troy does — versus what Troy costs.
Representative starting prices for a ~5-person business, from each vendor's published 2026 pricing. Most real stacks cost more once you add seats and upgrade tiers — and none of these tools talk to each other.
Most tools make you buy marketing separately and wire it up yourself. Troy runs it from the same place as your sales, customers, and revenue — so every campaign is measured against real money, not vanity metrics.
Pick from 120+ industry templates and publish a real business website from inside Troy. Every form fill becomes a contact and a deal automatically — no integrations, no third-party builder, no extra monthly fee.
One platform that replaces your whole stack. Start with a full 3-day trial — add your card, and you won't be charged until the trial ends. Migrate your data, set everything up, and actually run your business before you pay.
For owner-operators running the show themselves.
For growing teams that need everyone in sync.
For multi-location operations running at scale.
Back Troy early and lock in lifetime access for a single one-time payment. Every core module, free updates forever, founding-member pricing locked in — no monthly fee, ever.
Troy engineered around your exact operation — custom workflows, integrations with your existing tools, white-label branding, and a dedicated build team. For businesses that have outgrown off-the-shelf.
Book a consultation →See every part of your business come together in one place. Watch the tour, or jump straight in and run it yourself.